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Standardization and Optimizations

The Challenge

During their initial stages, Deeprooted faced significant challenges in determining the optimal packaging specifications for their fresh produce. Key uncertainties included:

– Choosing between printed or perforated PP covers.
– Finalizing GSM standards and complying with government regulations.
– Standardizing barcode label sizes, as multiple sizes created inefficiencies.

Additionally, Deeprooted sought ways to strengthen their brand presence and enhance customer retention through thoughtful merchandising solutions.

Our Solution

To address these challenges, we implemented a comprehensive supply chain support system:

1. Packaging Optimization:

  • Provided expert recommendations on PP covers by delivering samples and insights on printed vs. perforated options, GSM specifications, and regulatory compliance.
  • Helped finalize packaging that ensured both durability and branding consistency.

2. Barcode Label Standardization:

  • Analyzed their existing barcode system and introduced a single standard size across all products.
  • Designed labels featuring Deeprooted’s branding, making logistics smoother and more cohesive.

3. Branded Merchandise for Visibility and Loyalty:

  • Enhanced their brand identity with customized aprons, chopping boards, and sustainable carry bags.
  • These items not only promoted brand visibility but also encouraged customer loyalty and repeat purchases.

The Results

With our assistance, Deeprooted achieved:

Streamlined Operations:

  • Simplified packaging and labeling reduced operational inefficiencies

Regulatory Compliance:

  • Packaging met all government standards, ensuring hassle-free operations.

Enhanced Brand Presence:

  • Thoughtful merchandising created a memorable customer experience and increased brand recall.

Sustainable Solutions:

  • Eco-friendly carry bags aligned with their values and resonated with environmentally conscious customers.

Building a Partnership for Growth

Our solutions empowered Deeprooted to focus on their core business while we managed critical branding and packaging aspects. This partnership continues to thrive as Deeprooted expands its reach, demonstrating the power of collaborative growth.

Mahesh Lunch Home

Operations Manager
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